On the main edit page

• Does the internal name use the proper naming convention?
• Does the page title include relevant keywords and the company name (usually at the end)?
• Is the page URL short, sensible and does it contain relevant keywords?
• Is the form title short so that the title doesn't spill over two lines?
• Have you picked the right form (ideally use a smart form but without too many fields)?
• Does the form have a sensible action button (NOT 'Submit')
• Have you set up a redirect to a TY page?
• Test the redirect URL
• Have you added form submission notifications? Are they the right people?
• Have you added a suitable workflow? Note that the workflow first step should normally send the confirmation email.
• On the options tab, did you pick a campaign?
• On the options tab, did you enter a keyword-optimized meta description?
• Pictures and text
• Are there keyword-optimized Alt tags for all the images?
• Are images stored in the correct folder in HubSpot?
• Do images have keyword-optimized file names?
• Have you proofread the text on the form?
• Did you print it out and do the proofreading again? Really?
• Is there a compelling headline and subheading?